The name was play on the fact that unsolicited and unwanted email is typically referred to as "spam".It's also misleading to think that CAN-SPAM only applies large bulk email sends.each separate email in violation of CAN-SPAM is liable for fine up to $1600.
Here are the steps that you need to follow:
- Don't use false or misleading header information:Your "From","To" and "Reply" to fields on your emails as well as the routing information.That means if you own John English.com and not from another url or domain.
- Don' use deceptive subject line:your subject line must accurately reflect what's in the content of your email.If your contain an offer to 10% off a perfume ,your subject line can not say that the perfume is free or talk about a completely unrelated topic just to incite people to open the email.
- Identify that the email is an Ad:somewhere your email must reveal that the message is an advertisement.a "brought to you by" at the close of the email is often considered sufficient.
- Provide a physical location:You must let recipients know where you are physically located via physical postal address with your email.
- Let recipients know how to opt of future emails:you are allowed to create a menu in which users can opt-out of only specific types of mailings, but you are always required to give the user the option out of ALL future mailings from you (called "universal Unsubscribe".
- honor opt-out request promptly and honorably:whichever opt-out mechanism you choose to use must be able to process opt-out request for al least thirty days after you send your email.message,and user request to opt-out must be honored with in ten business days.
- monitor what other do on your behalf:this is a particularly important point if run an affiliate marketing program as one your maketing channels.
Don't be a spammer! send your marketing email in compliance with the law.
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